The objective of the Why I Farm Movement is simple – honor the American farmer. As agriculture continues to be scrutinized, it’s important the agriculture community stands behind farmers, help share their story, and connect with consumers.

Beck’s determined there was a need to tell the story of the hardworking American farmer. But it’s not just telling how hard they work, it’s telling the story of real people and real farms who are guided by faith, dedicated to their families, and are passionate about the agriculture industry.

Since 2013, Beck’s Why I Farm Movement has honored 21 farmers by sharing their personal, heartfelt stories of dedication, passion and triumph. Now reaching more than 3.8 million people, the Why I Farm Movement has gained fans and followers from across the globe.